Hi, I’m Carla Gibson, a freelance marketing & PR strategist. I create campaigns that perform in synchrony across platforms.

Work with me to develop your communications and increase awareness and profits.

Get in touch

My Services

  • Reaching target audiences with:

    • Earned media strategy

    • Press releases

    • Proactive media outreach

  • Planning and placing media buys:

    • Digital - paid search & display ads

    • Publication - print ads

    • Broadcast - radio & TV

    • Outdoor

  • Work with designers to create:

    • Branded elements

    • Logos

    • Brochures

    • Digital & print ads

    • Outdoor

Kind words from happy clients

  • “Carla consistently demonstrates strategic thinking, creativity, and a remarkable attention to detail. Whether managing targeted digital campaigns or leading media outreach, Carla approaches each project with professionalism and enthusiasm.”

    Cary Goldwasser, Director of Marketing and Communications, The Sheldon

  • “Carla is a marketing guru! Her experience covers the gambit of all types of marketing components. The resources she brings to the table are unmatched. You won’t be disappointed.”

    Julie Kruempel, Marketing Consultant

  • "Carla is a highly-talented marketing professional who has boosted attendance at our USAF Band events by over 350%! She designs and executes an effective, well-rounded marketing plan and is consistently a pleasure to work with. Can’t recommend her highly enough! "

    Jeremy Martin, S MSgt, USAF Band of Mid-America

Person smiling while working on a laptop at a table, with a cup, notebook, and phone nearby.

About Me

I partner with organizations to help reach goals and maximize marketing budgets.

Based in St. Louis, I bring decades of expertise in developing strategy and executing tactics in marketing and public relations. My extensive experience includes leading a nimble marketing and communications department that achieved record-breaking sales over three consecutive years. I’ve also directed key accounts to drive results within marketing and PR agencies.

As a freelance communications professional, I work with cultural institutions and various B2B and B2C organizations.

I’m known for my dedication to clients and for bridging the gap between marketing and public relations efforts for consistent, results-driven campaigns.

Lets Chat

Get in touch

Drop me a line if you’d like to learn more about my areas of expertise and how we could work together.